YouTubers have to declare ads. Why doesn't anyone else?

15. feb. 2021
2 855 488 Ogledi

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
SLworlds declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SLworlds titles have to be short and catchy!

    Tom ScottTom ScottPred 24 dnevi
    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact SLworlds that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

      Mr KiyoshiMr KiyoshiPred 2 dnevi
    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

      95rav95ravPred 3 dnevi
    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

      This Guy Roll NeedsThis Guy Roll NeedsPred 3 dnevi
    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

      Jonathan CorbettJonathan CorbettPred 4 dnevi
    • Paid ad from the anti-vapers?

      For The Love Of NoiseFor The Love Of NoisePred 4 dnevi
  • "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

    bowen voowybowen voowyPred 2 urami
  • Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    walter soareswalter soaresPred 3 urami
    • Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

      bowen voowybowen voowyPred 2 urami
  • thank you for leaving the vape choke in.

    James NotmyLastNameJames NotmyLastNamePred 3 urami
  • "Don't vape, kids" -Tom Scott, 2021 (colourized)

    MrGermandeutschMrGermandeutschPred 4 urami
  • 9:37 Did Apple pay you to say that?

    dsp4dsp4Pred 4 urami
  • Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

    MultiCappieMultiCappiePred 5 urami
  • ill be honest this is probably my favorite episode yet.

    Oli MinionOli MinionPred 6 urami
  • The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

    Thomasina FeuchtThomasina FeuchtPred 6 urami
  • Liked instantly after that amazing top satire at the beginning -- just top tier

    Lil RickLil RickPred 7 urami
  • Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

    Petter KällmanPetter KällmanPred 7 urami
  • Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

    B AB APred 7 urami
  • Tom, why is your greenscreen Evan Edinger's bedroom?

    negomistarnegomistarPred 8 urami
  • I think inciting imminent lawless action might actually be protected now

    Thick_propheTThick_propheTPred 8 urami
  • Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

    B AB APred 8 urami
  • 12:28 Your gameshow ideas are getting weird! 😀

    épinards & caramelépinards & caramelPred 9 urami
  • 9:54 Ouch, that burn. To be fair the clip is ridiculous.

    épinards & caramelépinards & caramelPred 9 urami
  • We need sponsored content to be 100% banned from SLworlds/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

    LagavulinMTGLagavulinMTGPred 9 urami
  • *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

    MrGermandeutschMrGermandeutschPred 9 urami
  • I wish the BBC and American had rules like that today... I can't stand brand control...

    LagavulinMTGLagavulinMTGPred 9 urami
  • They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

    Bille994Bille994Pred 9 urami
  • How's about just always assume you're being advertised to.

    Wendy GWendy GPred 9 urami
  • 11:41 *COUGH*

    Gibbon 27Gibbon 27Pred 9 urami
  • Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

    SZ3R0SZ3R0Pred 9 urami
  • I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    Locke PinderLocke PinderPred 9 urami
  • The best ads on SLworlds are when the creator does a creative ad while subtly insulting the sponsorship.

    Misanthropic Servitor of MarsMisanthropic Servitor of MarsPred 10 urami
  • Sounds like a YOU problem

    Pilbo MagsPilbo MagsPred 11 urami
  • The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

    김경호김경호Pred 12 urami
  • Never thought I’d see gucci gang in a tom scott video

    Nerd_ Guy_LolNerd_ Guy_LolPred 12 urami
  • theres a law for the rich and a law for the poor

    stephen hartleystephen hartleyPred 12 urami
  • What you're saying depends on the country. It's not just SLworlds. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

    oneeoneePred 12 urami
  • lmao lorraine's tax evasion

    Unimportant AccountUnimportant AccountPred 12 urami
  • I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

    Christophe BeaulieuChristophe BeaulieuPred 13 urami

    Osama AliOsama AliPred 15 urami
  • The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

    majesticmajesticPred 16 urami
  • The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

    Majed MarjiMajed MarjiPred 17 urami
  • There was an ad before this video.

    KingIsulgardKingIsulgardPred 17 urami
  • Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

    SaratoSaratoPred 20 urami
  • “Disguised Gambling Game” yes xD

    Caerys NyxCaerys NyxPred 21 uro
  • i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

    jon sacbibitjon sacbibitPred 21 uro
  • Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. SLworlds and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.

    Johl'sJohl'sPred 21 uro
  • Tom being off centre is so powerful

    Jamie_JDJamie_JDPred 22 urami
  • I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

    Butter BitchButter BitchPred dnevom
  • 2k dislikes dang you guys really dont like vaping

    JOZOPOJOZOPOPred dnevom
  • One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

    matmatPred dnevom
  • Tom's becoming old

    「CELLO KID」「CELLO KID」Pred dnevom
  • It’s time to play is this an advert **ad plays***

    Molly EckMolly EckPred dnevom
  • SLworldsrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

    MsuniMsuniPred dnevom
    • The BBC are always advertis

      hen kohen koPred dnevom
  • The difference is they're big, your small.

    Punished_Punished_Pred dnevom
    • "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

      hen kohen koPred dnevom
  • the words 'probably isn't' shouldn't exist in rules.

    Frostbyt3z GamingFrostbyt3z GamingPred dnevom
  • why em see ay?

    KenessKenessPred dnevom
  • We should just have no regulations

    Toad BoyToad BoyPred dnevom
  • Fantastic content.

    theshadowknowstheshadowknowsPred dnevom
  • Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

    David FisherDavid FisherPred dnevom
  • "Is this an ad?" *SLworlds plays ad*

    Mak YukiMak YukiPred dnevom
  • Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to SLworlds? Or do they do it??

    Vijay ParthasarathyVijay ParthasarathyPred dnevom
  • I agree...

    Why We Love FilmWhy We Love FilmPred dnevom
  • In a movie I saw maby an ad of Yankee Candle

    SmikZeroYTSmikZeroYTPred dnevom
  • The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

    Stephany GallegoStephany GallegoPred dnevom
  • 11:46 you're welcome

    Luca ZifferblätterLuca ZifferblätterPred dnevom
  • As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

    Luca ZifferblätterLuca ZifferblätterPred dnevom
    • what happens?!

      Jded _404Jded _404Pred dnevom
  • BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

    Peter MurphyPeter MurphyPred dnevom
    • SLworlds playing mommy again sick of these nonces

      Peter MurphyPeter MurphyPred dnevom
  • "It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*

    BagelBearBagelBearPred dnevom
  • The BBC are always advertis

    Peter MurphyPeter MurphyPred dnevom
  • Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

    Gmo SkeeGmo SkeePred dnevom
  • literally from this video i now know pitbull is now involved with nascar 😂 dam

    ecks deeecks deePred dnevom
  • The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

    shiva Kshiva KPred dnevom
  • What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

    Black Bard StudioBlack Bard StudioPred dnevom
  • 60 seconds in... wow... Don't hold back son.

    Kyle MiddletonKyle MiddletonPred dnevom
  • This is probably the longest ad I've seen to date

    UnbutteredToastUnbutteredToastPred dnevom
  • Thanks.

    googlemarmicgooglemarmicPred dnevom
  • That intro simultaneously ended the careers of both reaction SLworldsrs and gacha games.

    Figuratively RazzmatazzFiguratively RazzmatazzPred dnevom
  • The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

    juruewonf aurbewkisjuruewonf aurbewkisPred dnevom
  • There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

    Nate BrownNate BrownPred dnevom
  • Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

    Lachlan KeddieLachlan KeddiePred 2 dnevi
  • 11:46

    Tobey's MaguireTobey's MaguirePred 2 dnevi
  • wow vaping is so cool

    deadvinydeadvinyPred 2 dnevi
  • I never thought I would see Tom Scott rip a vape in a video

    JamesJamesPred 2 dnevi
  • That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

    rickysmythrickysmythPred 2 dnevi
  • Tom the dragon

    Mjws2907Mjws2907Pred 2 dnevi
  • I really want to go to Asbestos Land right now.

    tuna mayotuna mayoPred 2 dnevi
  • I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

    Paul SmithPaul SmithPred 2 dnevi
    • as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

      Paul SmithPaul SmithPred 2 dnevi
  • I just ate a watermelon

    IamScaryIamScaryPred 2 dnevi
  • A comment for the algorithm gods

    Bente HuizerBente HuizerPred 2 dnevi
  • There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

    Jackie MoreyJackie MoreyPred 2 dnevi
  • Actually on tv as well, where there is a paid something a small P in a circle appears.

    Bogdan OWSBogdan OWSPred 2 dnevi
  • Tom Scott's videos are delicious vegetables in a world full of junk food.

    Mr. CMr. CPred 2 dnevi
  • I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

    PraharPraharPred 2 dnevi
  • 25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...

    Evgenii NalpinEvgenii NalpinPred 2 dnevi
  • Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

    john_blaze39john_blaze39Pred 2 dnevi
  • Do you have to declare SLworlds videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

    E. ClarkE. ClarkPred 2 dnevi
  • I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

    bruceyboy 94bruceyboy 94Pred 2 dnevi
  • Since your copyright video, I know that different rules apply to us and the rest of the world.

    ErstellerErstellerPred 2 dnevi
  • In a altenet world-this war was brought to you by raid showdow legends!

    Smaller Badger11Smaller Badger11Pred 2 dnevi
  • i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.

    San AnsaSan AnsaPred 2 dnevi
  • I love your videos so much but they make me sad about the bad things that people do.

  • 12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played

    Grounson FFMGrounson FFMPred 2 dnevi
  • marvel movies should be the only movies that are allowed to put the disclosure in the credits

    DipWobDipWobPred 2 dnevi
  • I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)

    Sid FerreiraSid FerreiraPred 2 dnevi
    • That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?

  • The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner

    Benni GroteBenni GrotePred 2 dnevi